1. VROMO Help Centre
  2. For Dashboard Users
  3. Campaigns - Marketing and Branding

How to Set up a Campaign

This article describes how to edit a campaign.

There are currently five tabs for setting up Campaigns:

  1. General - Rename your Campaign and provide your Google Analytics key to analyze the Campaign's effectiveness
  2. Logo -  apply your company logo to the header of your tracking links
  3. Theme - upload an icon to represent the driver on the map of your tracking links and apply primary and secondary colors to match your brand
  4. SMS Template - customize the SMS message your customer receives containing the tracking link, which stage the SMS should be sent, and apply phone number masking for the driver and customer
  5. Promotion - Add promotions, images, text, videos, driver tipping, and marketing opt-ins


To access your campaign, select the "Campaign" icon on the side menu

  1. General

    1. Click the "General Tab"
    2. To change the Campaign name, edit the "Name" field and press the "Save" button
    3. To apply your Google Analytics to your Campaign, provide your Google Analytics key in the Google Analytics text field then press the "Save" button
  2. Logo

    1. To apply your company logo to your Campaign, select the "Logo" tab
    2. Click the "Choose File" button and select your logo image file from the popup, then press the "Save" button
  3. Theme

    1. To apply your brand colors and a custom map icon to your tracking links, select the "Theme" tab and ensure the Theme is enabled
    2. Select your map icon and primary colors, then press the "Save" button
  4. SMS Template

    1. To set the SMS content your customers receive, select the "SMS Template" tab
    2. Enable your SMS Template
    3. To select when the SMS should be sent, select from the dropdown "Send when"

      You can pick between the following options:
      1. Underway - the driver is on his way to the customer's address
      2. Never - do not send an SMS message
      3. Created - the order has been created on VROMO
      4. Dispatched - the order has been assigned to a driver
      5. Completed - the order has been delivered
      6. Task X - the task number "X" has been completed
    4. To edit the SMS content, use the text field and the linked placeholders for order number, customer name, and tracking link
      Note: Click the "Save" button after setting your SMS content before moving to another tab or your changes will be lost.
    5. To mask phone numbers for drivers and customers, toggle the slider
    6. Save your edits using the "Save" button
  5. Promotions

    1. To add promotions to your Campaign, select the "Promotions" tab
    2. Enable your Promotions using the slider
    3. To add your Promotions, click the "Add promotion" button
    4. Select the type of Promotion you would like

      The options available currently are:
      1. Promotion - choose an image to use, select a title, description, call-to-action, a URL to a webpage, and whether it should be a popup
      2. Image
      3. Video - e.g. YouTube
      4. Driver tip - allow your customers to provide a driver tip
      5. Marketing Opt-in - select a title, a webhook URL to send the submitted data to, verification URL, a URL to the terms and conditions, a call to action, and whether it should be a popup
    5. After completing the form click "Add". Your promotion will be added to your list of promotions. You may choose to add several more to this Campaign or press "Save" to submit the changes.